We are being bugged by the fact that many products which are being commercially sold in the market; be it a shop down your street, a Facebook page, a blog, a “Online shop” do not come with any form of VERIFIED AUTHENTICATION. Some of them do not even have a “company brand”.
After years of analytical market research, which includes consumer buying behavior, after sales survey, customers’ experiences, customers’ feedbacks, concerns and data collection from all around the world. We have identified a few major concerns and issues that all end consumers face.